Alexia Putellas PE Campaign—Eleven Moves Ahead
2025 • ART DIRECTION • IDENTITY DESIGN
In the summer of 2025, I had the opportunity to intern on the Brand Creative Global Football team at Nike WHQ. I was lucky enough to choose the project I worked on, and the answer was easy: the launch of Alexia Putellas’ first Player Edition Phantom boot.
I developed and brought the idea of the grandmaster to the table and the team moved forward with it, developing and executing a visual striking and powerful campaign. The teaser for the global campaign reached 33.3 million views on Instagram.
COLLABORATORS: Jamie Oelrich, Beau Bernstein, Karis Kim, James Dolence, David Oliva, Grabe Folick, Addison Schmidt
More about the product launch: Nike Newsroom
Article Mentions:
New York Times | 24 Hours with Nike’s C.E.O. as He Races to Win Back the Sports WorldBritish Vogue | Alexia Putellas is At The Top Of Her Game